Yes, Google Play considers surveys "ads" and therefore you should enable the "Ads" label for your app on Google Play Console.

You can follow these steps to complete the ads declaration:

  1. Sign in to your Developer Console.

  2. Select an app.

  3. On the left side, select the Pricing & Distribution page.

  4. Scroll down to the Ad Supported header, and fill out the ads declaration.

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