Rating Scales and Likert Scales

Rating scales or Likert scales are used for quantifying estimations of variables such as feeling, opinions or attitudes, that cannot be measured or when their values can’t be observed.

How do you use Rating Scales?

in order to measure a client’s satisfaction after using a certain product, you can use a rating scale to ask

“On a scale of 1 to 100, what’s your overall satisfaction with the product?”.

A Likert Scale is typically a 5 or 7 point scale that asks a user to express how much they agree or disagree with a statement.

“This product meets my needs”

Strongly Disagree, Disagree, Neutral, Agree Strongly, Agree

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