What is IR?

Incidence Rate. If 1000 people have been asked and only 100 qualify for the survey then the IR will be 10%. IR at Pollfish takes into account Demographic Questions too

What is eCPM?

eCPM is a metric used to calculate potential earnings for a publisher, out of 1000 users that opted in to take a survey through his app; calculated as (Revenue generated/Surveys accepted) *1000

What is "Surveys Seen" on my Pollfish dashboard? 

Surveys seen are the number of surveys where the users have seen at least the first  initial survey prompt.

What is "Surveys Served" on my Pollfish dashboard? 

Surveys served are the number of surveys received on unique devices of your app when Pollfish init function was called. Basically is the number of times Pollfish server responded with a survey on Pollfish init call from an app.

What is "Surveys Accepted" on my Pollfish dashboard? 

Surveys accepted are the number of surveys that the users have accepted to participate (Have clicked on "Take the survey" button)

What is "Surveys Finished" on my Pollfish dashboard? 

Surveys finished are the number of surveys that the users have successfully completed until the end.

How do you count users on Pollfish Developer dashboard?

Users on Pollfish dashboard represent unique devices connected to Pollfish servers (num of time init function was called from unique devices).

How often does Pollfish Dashboard updates?

Pollfish dashboard updates in real-time. If you think you are seeing old values, please try to refresh.

On which timezone does Pollfish Dashboard updates?

Publishers Dashboard updates on UTC timezone.

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