Here are a few of the demographic targeting option you can use:

Gender:
• Male
• Female

Age:
• Six preset age groups (14-17, 18-24, 25-34, 35-44, 45-44, 55+) or Specific Age groups (Min/Max)  + Year of Birth

Location:
• City
• Region,
• Country
• Radius Targeting

 Marital Status:
• Single
• Married
• Divorced
• Living with Partner
• Separated
• Widowed
• Prefer not to say

Parental:
• Zero
• One
• Two
• Three
• Four
• Five
• Six or more
• Prefer not to say

Education:
• Elementary School
• Middle School
• High School
• Vocational Technical College
• University
• Post Graduate

Employment:
• Employed for Wages
• Self Employed
• Unemployed Looking
• Unemployed Not Looking
• Homemaker
• Student
• Military
• Retired
• Unable to Work
• Other

Career:
• Agriculture Forestry Fishing or Hunting
• Broadcasting, Arts and Entertainment or Recreation
• Construction, Education, Finance and Insurance
• Government and Public Administration
• Health and Social Assistance
• Homemakers
• Information Services and Data
• Legal Services
• Manufacturing Computer and Electronics
• Military
• Hotel and Food Services
• Processing
• Religious
• Real Estate Rental or Leasing
• Retired
• Scientific or Technical Services
• Publishing
• Mining
• Software
• Telecommunications
• Students
• Retail
• Transportation and Warehousing
• Unemployed
• Utilities
• Wholesale
• Other

Race:
• Arab
• Asian
• Black
• White
• Hispanic
• Latino
• Multiracial
• Other
• Prefer not to Say

Income:
• Lower I
• Lower II
• Middle I
• Middle II
• High I
• High II
• High III
• Prefer Not To Say

If you need to find household income mapping for a specific country you can have a look at the following https://help.pollfish.com/audience-selection-and-targeting/household-income-mapping

(You can also target by US Postal Code, US Census Region, US Census Division, US Congressional District and US DMA, of course these features are available in the US only.)

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