Multiple Selection Questions in Mobile Survey Design

Multiple Selection or Multiple Choice Questions

Multiple Response, Multiple Selection or Multiple Choice Questions allow the respondent to choose one or more answers from set of provided responses of at least three or more options. They are popular in survey design because of their convenience to the survey designer, as they can capture the respondent’s views and attitudes to the pre-formatted answers and provide a relative frequency or popularity of answers among a set of choices.

What to consider when designing a mobile survey?

When designing a mobile survey, you must consider that the respondents have limited screen space before they have to scroll. So don’t overload the participant with too many answer choices in a multiple choice question.

Answers to multiple choice questions can be “shuffled”, or randomized, however, remember that participants are allowed to select multiple answers.

There is also the ability to anchor the last answer, by selecting “Shuffle but keep the last one fixed”.

There are times when you do not want to shuffle answers, such as when asking for numerical response.

You also want to limit the number of questions you ask the participant. Pollfish already injects age and gender questions, so you will not want to ask more than 15 questions for a max of 17 total. Beyond that, users tend to lose interest, “speed through” the survey or drop off completely.

Pro Tip: Already have a list of answer choices?

Batch Answers can speed the design of your survey, and avoid the hassle of typing individual answers one at a time. If you have the list on separate lines in an excel sheet, word doc, or similar, simply select “Add batch answers” and copy-and-paste your choices from your source document.

Advanced Tip: If you want to copy the answers from a previous question you created, select “Add batch answers” there, and the pop-up window will have your choices available to copy and paste.



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