Ranking Questions in Surveys

What Are Ranking Questions? How Do They Compare to Rating Questions?

Ranking questions enable participants to compare items, and rank them according to their preference.

The benefit of this over other survey question types like multiple answer survey questions or rating questions is that you gain critical data about participants preference of one item as compared to another – versus choosing multiple answers without ranking them, or rating on an individual basis.

A ranking question differs from a rating question in that participants are forced into providing a preference for one item over another – whereas in a rating question, two items may both compare similarly. For example:

“Rank your preference on the hotel amenities during your stay”

  • Pool
  • Gym
  • Bar
  • Fast Check-in

Will provide different insights vs

“On a scale of 1-5, please rate the following hotel amenities”

  • Pool
  • Gym
  • Bar
  • Restaurant

In the latter, all categories may receive a “5” – which will tell you how satisfied a guest is, but may not provide insight on what the most appealing amenity is.



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